HELLO
HELLO
Didiko Artboard
Xinyi Ding’s worksbranding 品牌设计
Interactive Design 交互设计
editorial+photography 排版与摄影
DELIVERED PROJECTS 已交付作品
Branding Arc coffee
Arc Coffee 是一个移动咖啡车品牌，灵感来源于新疆蜿蜒的山路。结合了弧线和山脉的意象，它象征着人与自然之间的联系以及旅程的延续。Arc Coffee 致力于为每一位旅者提供温暖、美味和难忘的体验，用一杯美好的咖啡点亮沿途的风景。
Arc Coffee is a mobile coffee truck brand inspired by the winding mountain roads of Xinjiang. Combining the imagery of arcs and mountains, it symbolizes the connection between people and nature as well as the continuity of the journey. Arc Coffee is dedicated to offering warmth, deliciousness, and memorable experiences to every traveler, brightening the scenery with a great cup of coffee.
Arc Coffee 的品牌图形灵感来源于咖啡豆的弯曲形状，通过对称的延展形成了山脉的轮廓。这一弧线象征着新疆崎岖而雄伟的山路，体现了我们品牌从路途开始的精神。通过不同的旋转和叠加，弧线进一步演变成类似于新疆独特建筑和传统纺织品的图案，展现了自然与文化的融合。该图形体现了旅程的起点和共享一杯咖啡的温暖，连接了旅行者与这片土地以及其丰富的文化遗产。
The brand graphic of Arc Coffee is inspired by the curve of a coffee bean, forming the silhouette of a mountain through symmetrical extension. This arc symbolizes the rugged yet majestic mountain roads of Xinjiang, reflecting our brand’s spirit of starting from the road. Through various rotations and overlays, the arcs further evolve into patterns resembling the unique architecture and traditional textiles of Xinjiang, illustrating the fusion of nature and culture. The graphic embodies the journey's beginning and the warmth of a shared cup of coffee, connecting travelers with the land and its rich heritage.