HELLO
HELLO
Didiko Artboard
Xinyi Ding’s worksbranding 品牌设计
Interactive Design 交互设计
editorial+photography 排版与摄影
DELIVERED PROJECTS 已交付作品
Branding Sober
Sober 是一个品牌视觉项目，灵感来自现代鸡尾酒文化，定位为一家具有独特氛围的时尚酒吧。Sober 这个名字超越了字面上的含义。该项目旨在为顾客提供一种体验，在品味鸡尾酒的同时感受流动的瞬间、未曾言说的记忆与无限的可能性——捕捉饮品流动中的未诉故事，探索无尽的可能性。
Sober is a brand visual project inspired by modern cocktail culture, positioning itself as a stylish bar with a unique atmosphere. The name Sober goes beyond its literal meaning. Aiming to offer guests an experience where, as they savor their cocktails, they can feel Fluid Moments, Untold Memories, Infinite Possibilities -capturing untold stories in the flow of the drink and exploring endless possibilities.
Sober's brand color palette features three light retro-inspired shades:
a bold red #cc2a19 a soft green #77b28e and a cool blue #77c5c5.
This combination creates a visually striking yet subtle vintage atmosphere that is both captivating and modern. The font selection blends the elegant cursive of Palace Script with the clean lines of Anth, creating a distinctive contrast that balances sophistication with contemporary style. Together, these elements reflect Sober's brand personality.
Sober 的品牌色调包含三种轻盈的复古风格色调：
大胆的红色 #cc2a19、柔和的绿色 #77b28e 和清新的蓝色 #77c5c5。
这种色彩组合创造了一种视觉上引人注目却又 subtle 的复古氛围，既迷人又现代。字体选择上，将优雅的宫廷书法体与简洁的Anth字体相结合，形成鲜明的对比，平衡了精致与现代风格。这些元素共同反映了Sober的品牌个性。